A sustainable future for eCommerce in the sporting goods and apparel industry.
4d Ecommerce Hackathon
24 hours duration
Pen & Paper
HTML & CSS
The Adidas x BrainStation 4D Hackathon provided an opportunity for our multi-disciplinary team to design a vision for the future of eCommerce in the sporting goods and apparel industry.
Building on Adidas’ existing commitment towards sustainability, we collaborated to create a personalized online shopping experience so the ecologically-conscious consumers could directly identify with sustainable initiatives.
User research, information architecture, content strategy, interaction design, visual design, design handoff