A sustainable future for eCommerce in the sporting goods and apparel industry.
4d Ecommerce Hackathon
Adidas Hackathon
Timeline
October 2020
24 hours duration
Hackathon Challenge
Tools
Teamwork
Pen & Paper
Sticky Notes
Illustrator
Figma
HTML & CSS
The Adidas x BrainStation 4D Hackathon provided an opportunity for our multi-disciplinary team to design a vision for the future of eCommerce in the sporting goods and apparel industry.
Building on Adidas’ existing commitment towards sustainability, we collaborated to create a personalized online shopping experience so the ecologically-conscious consumers could directly identify with sustainable initiatives.
Team Lead | Bonney Halani
UX Designers | Robin Hadac, Hana Fazal, Andy Lin (myself)
Developers | Jaycee Bam, Chelsea Dyck
Data Scientist | Alex Mazzarella, Emilio Marcellin
Marketer | Angela Carrigan
Roles played
User research, information architecture, content strategy, interaction design, visual design, design handoff